I just started this blog and I'm hoping that people in Annual Giving and Development use it as a place to share ideas, strategies and advice.
My name is Erin Rickert and I am about to start my career in Annual Giving this summer. I will graduate from the University of Dayton in May 2008. I have been an employee of UD's Telefund program since freshman year and I was promoted to supervisor my sophomore year. At UD I have raised over $70,000 in annual gifts including renewal and acquisition gifts at the president's club level.
Particular interests of mine include how to integrate an entire marketing campaign. In university settings this include combining annual gift solitications by mail and phone with alumni relations pieces. I'm also interested in how to use internet strategies with annual giving and how generational marketing is so important for our industry.
I look forward to blogging with you all and learning from your experiences.
Best -
erin
Monday, April 14, 2008
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